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		<title>How To Make An eBook</title>
		<link>http://www.pellinor.nl/how-to-make-an-ebook/</link>
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		<pubDate>Fri, 30 Sep 2011 08:15:44 +0000</pubDate>
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		<description><![CDATA[Making an eBook is easy, regardless of your coding experience. This is good, because 99.9% of your time should be spent on writing and getting your book out there, rather than on technology. EPUB And Kindle Any electronic book can be called an eBook, but because over 90% of all eBooks are read on Amazon’s [...]]]></description>
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<div class="post-99366 post type-post status-publish format-standard hentry category-workflow category-coding tag-coding tag-ebooks post" style="font-size: 12px; padding-top: 0px; padding-right: 30px; padding-bottom: 35px; padding-left: 0px; clear: both; color: #1e1e1e; font-family: Verdana, Arial, Geneva, Helvetica, sans-serif; line-height: 20px; background-color: #ffffff;">
<div class="entry inner">
<p style="margin-bottom: 1.15em;">Making an eBook is easy, regardless of your coding experience. This is good, because 99.9% of your time should be spent on writing and getting your book out there, rather than on technology.</p>
<h3>EPUB And Kindle</h3>
<p style="margin-bottom: 1.15em;">Any electronic book can be called an eBook, but because over 90% of all eBooks are read on Amazon’s Kindle, Apple’s iOS devices (iPad, iPhone and iPod) and the Barnes &amp; Noble Nook, I’ll focus on the formats for those platforms:</p>
<ol>
<li style="padding-bottom: 0.45em;"><strong>EPUB</strong><br />
This is an open standard adopted by Apple (iOS), Barnes &amp; Noble (Nook) and many other makers of eBook readers (such as Sony). Thankfully, Amazon has said that its next Kindle will also support EPUB, but the newest version of Kindle doesn’t support it.</li>
<li style="padding-bottom: 0.45em;"><strong>Kindle</strong><br />
This is a proprietary format that Amazon uses for its Kindle, which is a modification of the Mobipocket format.</li>
<li style="padding-bottom: 0.45em;"><strong>PDF</strong><br />
PDF is inherently made for print and doesn’t display well on digital devices. But if you really need to get data out to an iOS or Android device <em>now</em>, then it’s a useful format. We’ll have to wait one more generation for the Kindle to support it.</li>
</ol>
<p style="margin-bottom: 1.15em;"><strong>Aside to geeks:</strong> The current version of EPUB is based on XHTML 1.1, which was officially proposed in 1999. That was the year when Internet Explorer 5.0 was released and grabbed over 50% of browser market share from Netscape Navigator. This is great because XHML is an open standard that many developers know; unfortunately, it’s very old.</p>
<h3>What Kind Of Book Makes The Best eBook?</h3>
<p style="margin-bottom: 1.15em;">EPUB was truly designed to display text, possibly with some inline images. While creating an EPUB illustrated children’s book, comic book, travel book or cookbook is possible, it’s a lot more work and doesn’t work very consistently across platforms. A good rule of thumb is that eBooks are best for books with a lot of words (think New York Times bestseller list).</p>
<p style="margin-bottom: 1.15em;"><a style="color: #3151a2;" href="http://media.smashingmagazine.com/wp-content/uploads/2011/04/illustrated-epub-books.jpg"><img class="size-full wp-image-99484" style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; border-color: initial; border-width: 0px; padding: 0px;" title="illustrated-epub-books" src="http://media.smashingmagazine.com/wp-content/uploads/2011/04/illustrated-epub-books.jpg" alt="How a picture book should look and how it looks in EPUB. Novels don’t have this problem because images don’t matter." width="550" height="210" /></a><br />
<em>eBooks don’t handle pictures well.</em></p>
<p style="margin-bottom: 1.15em;">When deciding whether your book is a good candidate for an eBook, keep in mind that the “killer feature” of eBooks, surprisingly, is their ability to increase in font size. This means that every book becomes a large-type book, which is why baby-boomers have driven the adoption of digital books over the past few years.</p>
<p style="margin-bottom: 1.15em;">Also keep in mind that more than half of all eBook-reading devices are black and white, which is another reason to steer clear of picture-based books.</p>
<p style="margin-bottom: 1.15em;">These demographics and format limitations will change over time. But for now, my recommendation is to <strong>make your first eBook a text-based one</strong>.</p>
<p style="margin-bottom: 1.15em;"><strong>Aside to geeks:</strong> If you’re interested in making a picture book for iOS devices and aren’t afraid of code, check out Elizabeth Castro’s <a style="color: #3151a2;" href="http://www.pigsgourdsandwikis.com/2011/02/fixed-layout-epubs-for-ipad-and-iphone.html">excellent guide</a> on how to code a fixed-layout EPUB file.</p>
<h3>Making Your First eBook</h3>
<p style="margin-bottom: 1.15em;">The easiest way to make an eBook is to outsource it. A number of services, such as Lulu and Smashwords, will translate your Word document into an EPUB fairly inexpensively. These services have relationships with Amazon and Apple (as well as other digital bookstores) and will not only create your digital eBook but submit it to these bookstores for a small fee. For more information on choosing a service, see Christine Mark’s <a style="color: #3151a2;" href="http://www.gravityswitch.com/blog/guide-to-comparing-services-for-publishing-ebooks-to-ipad_119/">guide on choosing an EPUB publisher</a>.</p>
<p style="margin-bottom: 1.15em;">If you want to sell your book only in Amazon’s Kindle Store, you can convert your Word file for free by submitting it yourself to Amazon’s <a style="color: #3151a2;" href="https://kdp.amazon.com/">Kindle Direct Publishing</a> (KDP). Creating an account is free, and the service is easy to use.</p>
<p style="margin-bottom: 1.15em;">If you’re mostly interested in Apple’s eco-system, then you probably already have a copy of Pages on your machine (if not, you can get it for $20). Pages is Apple’s version of Microsoft Word and has a simple and effective EPUB export option. To create your book, simply make the first page your book’s cover, use section breaks between chapters, and then select <code style="font-size: 1.25em; color: #454545; padding-top: 1px; padding-right: 3px; padding-bottom: 1px; padding-left: 3px; background-color: #f2f2f2;">File</code> → <code style="font-size: 1.25em; color: #454545; padding-top: 1px; padding-right: 3px; padding-bottom: 1px; padding-left: 3px; background-color: #f2f2f2;">Export</code> → <code style="font-size: 1.25em; color: #454545; padding-top: 1px; padding-right: 3px; padding-bottom: 1px; padding-left: 3px; background-color: #f2f2f2;">EPUB</code>.</p>
<p style="margin-bottom: 1.15em;"><a style="color: #3151a2;" href="http://media.smashingmagazine.com/wp-content/uploads/2011/04/pages-to-epub-graphic.jpg"><img class="size-full wp-image-99489" style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; border-color: initial; border-width: 0px; padding: 0px;" title="pages-to-epub-graphic" src="http://media.smashingmagazine.com/wp-content/uploads/2011/04/pages-to-epub-graphic.jpg" alt="Using Pages to make an EPUB book" width="550" height="352" /></a><br />
<em>In my experience, Pages’ EPUB exporting is rock-solid.</em></p>
<p style="margin-bottom: 1.15em;">If you don’t have a Mac or want to convert to more formats, your best choice of software is <a style="color: #3151a2;" href="http://calibre-ebook.com/">Calibre</a>. Calibre is relatively easy to use and does a good job of converting from many standard formats (including Microsoft Word) to the top eBook formats (EPUB and the Kindle’s Mobipocket format). You can download Calibre for free. Alternatively, if you need to convert only to Kindle, Amazon provides free conversion software called <a style="color: #3151a2;" title="Amazon Kindlegen" href="http://www.amazon.com/gp/feature.html?ie=UTF8&amp;docId=1000234621">Kindlegen</a>.</p>
<p style="margin-bottom: 1.15em;">Another common choice for building eBooks is InDesign, but I’d recommend that you steer clear from it until you have a few eBooks under your belt. Even though it technically can export to EPUB and Kindle formats, it’s a bit clunky and adds a lot of crud. More importantly, InDesign was built from the ground up to handle print, so it encourages you to think in print metaphors, which don’t always apply to eBooks and which will lead to layout problems. In our experience, programming your own EPUBs by hand is easier. Even still, I don’t recommend it…</p>
<h3>Coding By Hand</h3>
<p style="margin-bottom: 1.15em;">If everything said above sounds too easy and you’re looking for a challenge, another option is to code your EPUB by hand. This feels like programming in a time warp. EPUB is built on such an outdated version of XHTML that half the time you’ll be reminding yourself that <em>everything</em> in the EPUB must be declared in the manifest file (really?), while the other half of the time you’ll be recalling how you used to program HTML in the ’90s.</p>
<p style="margin-bottom: 1.15em;">If you’re still not convinced and have a pressing desire to learn how to code an EPUB by hand, you have two options:</p>
<ol>
<li style="padding-bottom: 0.45em;">Grab an EPUB from the Web that doesn’t have any DRM in it. Change the extension from <em>.epub</em> to <em>.zip</em> and unZip it (you may need to use Stuffit Expander if you’re on a Mac). Now you’re free to hack away at the file and see what happens. Keep in mind that <em>every</em> file in the EPUB must be in the manifest (<em>package.opf</em>). There are a <a style="color: #3151a2;" href="http://www.gravityswitch.com/books">couple of books</a> you can pick apart to get started (including my best-selling children’s book, which you can get for free on my website or buy from the Apple bookstore to show your love).</li>
<li style="padding-bottom: 0.45em;">Check out “<a style="color: #3151a2;" href="http://www.elizabethcastro.com/epub/">EPUB Straight to the Point</a>” by Elizabeth Castro, and she’ll walk you through it.</li>
</ol>
<p style="margin-bottom: 1.15em;"><a style="color: #3151a2;" href="http://media.smashingmagazine.com/wp-content/uploads/2011/08/ePub_File_Structure.png"><img class="size-full wp-image-112586" style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; border-color: initial; border-width: 0px; padding: 0px;" title="EPUB File Structure" src="http://media.smashingmagazine.com/wp-content/uploads/2011/08/ePub_File_Structure.png" alt="" width="181" height="267" /></a><br />
<em>The typical structure of an EPUB file.</em></p>
<p style="margin-bottom: 1.15em;">The <em>container.xml</em> file, MIME type, and folder structure are pretty standard for all books. Images can be in PNG, JPEG, GIF or SVG format. I usually stick with PNG, with JPEG as a fall-back.</p>
<p style="margin-bottom: 1.15em;">The <em>epb.ncx</em> file is the table of contents and is pretty straightforward.</p>
<p style="margin-bottom: 1.15em;">The <em>epb.opf</em> file is the manifest where you set the meta data (title, author, ISBN, etc.), but it’s also where <em>every other</em> file in the EPUB is declared. Every image, HTML or CSS file must be listed here. It’s a pain in the butt and one reason why I personally avoid hand-coding EPUB if possible.</p>
<p style="margin-bottom: 1.15em;">The CSS is pretty much what you’d expect, although a very limited subset.</p>
<p style="margin-bottom: 1.15em;">The HTML is also very straightforward. Below is a sample of the HTML that Apple Pages spit out for my book. As you can see, it’s not very pretty (<code style="font-size: 1.25em; color: #454545; padding-top: 1px; padding-right: 3px; padding-bottom: 1px; padding-left: 3px; background-color: #f2f2f2;">&lt;div class="s6"&gt;</code>instead of a simple <code style="font-size: 1.25em; color: #454545; padding-top: 1px; padding-right: 3px; padding-bottom: 1px; padding-left: 3px; background-color: #f2f2f2;">&lt;h1&gt;</code>), but it’s functional and easy to understand.</p>
<div class="syntaxhighlighter " style="margin-top: 1em !important; margin-right: 0px !important; margin-bottom: 1em !important; margin-left: 0px !important; border-color: initial !important; background-image: none !important; text-align: left !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; font-size: 1em !important; border-width: 0px !important; padding: 1px !important;">
<div class="lines" style="border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<div class="line alt1" style="border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<table style="border-color: initial !important; background-image: none !important; background-color: initial !important; text-align: left !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-collapse: collapse !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<tbody>
<tr style="border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<td class="number" style="border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: top !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; color: #afafaf !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;"><code style="font-size: 1em !important; color: #454545; padding-top: 0px !important; padding-right: 0.3em !important; padding-bottom: 0px !important; padding-left: 0px !important; background-color: initial !important; border-color: initial !important; background-image: none !important; text-align: right !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; display: block !important; border-width: 0px !important; margin: 0px !important;">01</code></td>
<td class="content" style="padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 0px !important; padding-left: 0.5em !important; border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 0px !important; border-left-width: 3px !important; border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: top !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-left-style: solid !important; border-left-color: #6ce26c !important; margin: 0px !important;"><code class="plain" style="font-size: 1em !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">&lt;?</code><code class="keyword" style="font-size: 1em !important; color: #006699 !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; font-weight: bold !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">xml</code> <code class="color1" style="font-size: 1em !important; color: #808080 !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">version</code><code class="plain" style="font-size: 1em !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">=</code><code class="string" style="font-size: 1em !important; color: blue !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">"1.0"</code> <code class="color1" style="font-size: 1em !important; color: #808080 !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">encoding</code><code class="plain" style="font-size: 1em !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">=</code><code class="string" style="font-size: 1em !important; color: blue !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">"UTF-8"</code><code class="plain" style="font-size: 1em !important; background-color: initial !important; border-color: initial !important; background-image: none !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">?&gt;</code></td>
</tr>
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<div class="line alt2" style="border-color: initial !important; background-image: none !important; background-color: #f8f8f8 !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<table style="border-color: initial !important; background-image: none !important; background-color: initial !important; text-align: left !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-collapse: collapse !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<tbody>
<tr style="border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;">
<td class="number" style="border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: top !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; color: #afafaf !important; border-width: 0px !important; padding: 0px !important; margin: 0px !important;"><code style="font-size: 1em !important; color: #454545; padding-top: 0px !important; padding-right: 0.3em !important; padding-bottom: 0px !important; padding-left: 0px !important; background-color: initial !important; border-color: initial !important; background-image: none !important; text-align: right !important; float: none !important; vertical-align: baseline !important; height: auto !important; line-height: 1.6em !important; font-family: Consolas, Bitstream Vera Sans Mono, Courier New, Courier, monospace !important; display: block !important; border-width: 0px !important; margin: 0px !important;">02</code></td>
<td class="content" style="padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 0px !important; padding-left: 0.5em !important; border-top-width: 0px !important; border-right-width: 0px !important; border-bottom-width: 0px !important; border-left-width: 3px !important; border-color: initial !important; background-image: none !important; background-color: initial !important; float: none !important; vertical-align: top !important; height: auto !important; line-height: 1.6em !important; font-size: 1em !important; border-left-style: solid !important; border-left-color: #6ce26c !important; margin: 0px !important;"></td>
</tr>
</tbody>
</table>
</div>
<p>&nbsp;</p>
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</div>
</div>
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		<title>Groeien met social media</title>
		<link>http://www.pellinor.nl/groeien-met-social-media-in-uw-bedrijf/</link>
		<comments>http://www.pellinor.nl/groeien-met-social-media-in-uw-bedrijf/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 13:27:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Spotlight]]></category>

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		<description><![CDATA[Sociale media en blogs zijn een belangrijk onderdeel van de inbound marketing strategie voor bedrijven. Hieronder zes redenen waarop zij helpen bij de groei van uw bedrijf: &#160; 1.       Snel van Start. Je zou kunt een Facebook-pagina, een Twitter account of een blog vandaag nog lanceren. 2.       Low Cost. U kunt aan de slag met [...]]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<p>Sociale media en blogs zijn een belangrijk onderdeel van de inbound marketing strategie voor bedrijven. Hieronder zes redenen waarop zij helpen bij de groei van uw bedrijf:</p>
<p>&nbsp;</p>
<p class="MsoListParagraphCxSpFirst"><span><span>1.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>Snel van Start.</strong> Je zou kunt een Facebook-pagina, een Twitter account of een blog vandaag nog lanceren.</p>
<p class="MsoListParagraphCxSpMiddle"><span><span>2.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>Low Cost.</strong> U kunt aan de slag met sociale media en blogging voor zeer weinig of geen geld. Ze behoren tot de meest kosteneffectieve methoden om uw doelgroep te bereiken van.</p>
<p class="MsoListParagraphCxSpMiddle"><span><span>3.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>Instant Interactiviteit.</strong> Zowel van blogs als social media kunnen u bijna onmiddellijk markt feedback geven &#8211; goed of slecht. Je krijgt alle soorten van feedback door middel van de reacties op de blog, mensen laten ook recensies en andere opmerkingen achter op Facebook, Twitter en andere sociale mediakanalen.</p>
<p class="MsoListParagraphCxSpMiddle"><span><span>4.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>Het zijn de zoekmachines</strong>. Uit enquêtes blijkt dat 90% of meer van de mensen hun inkoopproces beginnen in zoekmachines. Blogs en sociale media verhogen uw rang in de zoekmachines en maken het meer waarschijnlijk dat uw klanten u online vinden.</p>
<p class="MsoListParagraphCxSpMiddle"><span><span>5.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>Inbound Marketing</strong>. We zijn grote fans van inbound marketing bij Pellinor. Outbound marketing is telemarketing, direct mail, koude e-mail (Pas op niet spammen!), TV en print advertenties. Dingen die kopers meer en meer neigen te blokkeren. Sociale media en blogs zijn essentiële inbound marketing tools.</p>
<p class="MsoListParagraphCxSpLast"><span><span>6.<span style="font: 7.0pt Times New Roman;">       </span></span></span><strong>First mover advantage</strong>. Voor blogs en social media, is er een voordeel om de eerst te zijn. Als jij niet springt doen uw concurrenten het (als ze niet al doen) en dan je vecht een steeds zwaardere strijd om online invloed te krijgen. Begin nu om dat first-mover advantage te benutten.</p>
<p>Bij Pellinor weten we hoe een social media campagne te starten. We hebben de gereedschappen klaar om dit goed en snel te realiseren en op voorsprong te blijven.</p>
<p>Met vriendelijke groet,</p>
<p>Jan Tetteroo<br />
Pellinor /|\ Internet Services<br />
Heinskensdel 3<br />
1831CK  Alkmaar</p>
<p>&nbsp;</p>
<p>mail: <a href="mailto:info@pellinor.nl" target="_blank">info@pellinor.nl</a><br />
tel: 0653 479 483<br />
web: <a href="http://www.pellinor.nl" target="_blank">www.pellinor.nl</a></p>
<p><em>Business partner voor webdesign &#8211; social media en cloud computing</em></p>
<p>&nbsp;</p>
</div>
]]></content:encoded>
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		<item>
		<title>The Startup&#8217;s Web Toolkit</title>
		<link>http://www.pellinor.nl/the-startups-toolkit-de-meest-gebruikte-web-en-bedrijfs-tools/</link>
		<comments>http://www.pellinor.nl/the-startups-toolkit-de-meest-gebruikte-web-en-bedrijfs-tools/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:54:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tips en trucs]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[toolkit]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=422</guid>
		<description><![CDATA[Klik op de inhoud voor een grotere foto Voor hulp bij installatie en gebruik, kun je contact opnemen met onderstaande: Pellinor /&#124;\ Internet Services Jan Tetteroo Heinskensdel 3 1831CK  Alkmaar &#160; mail: info@pellinor.nl tel: 0653 479 483 web: www.pellinor.nlBusiness partner voor webdesign &#8211; social media en cloud computing &#160;]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<p><em>Klik op de inhoud voor een grotere foto</em></p>
<p><a href="http://www.pellinor.nl/wp-content/uploads/2011/07/Startup-webtools.png"><img class="alignnone size-full wp-image-425" title="Startup-webtools" src="http://www.pellinor.nl/wp-content/uploads/2011/07/Startup-webtools.png" alt="" width="538" height="2867" /></a>Voor hulp bij installatie en gebruik, kun je contact opnemen met onderstaande:</p>
<p>Pellinor /|\ Internet Services<br />
Jan Tetteroo<br />
Heinskensdel 3<br />
1831CK  Alkmaar</p>
<p>&nbsp;</p>
<p>mail: <a href="mailto:info@pellinor.nl" target="_blank">info@pellinor.nl</a><br />
tel: 0653 479 483<br />
web: <a href="http://www.pellinor.nl" target="_blank">www.pellinor.nl</a><em>Business partner voor webdesign &#8211; social media en cloud computing</em></p>
<p>&nbsp;</p>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Facebook client voor iPad gelekt</title>
		<link>http://www.pellinor.nl/facbook-client-voor-ipad-ontdekt/</link>
		<comments>http://www.pellinor.nl/facbook-client-voor-ipad-ontdekt/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 08:29:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Nieuws]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=418</guid>
		<description><![CDATA[Slimme hackers hebben een bestand ontdekt in de Facebook client voor de iPhone, dat een Facebook app voor de iPad onthult. &#160; Er is lang gespeculeerd wanneer Facbook met een originele iPad app zou komen. Als verklaring voor het ontbreken werd gezegd dat de iPad geen mobiel apparaat was, en dat Facebook prima te gebruiken [...]]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<div><img title="fb-ipad-status-update.jpg" src="http://7.mshcdn.com/wp-content/uploads/2011/07/fb-ipad-status-update.jpg" alt="fb-ipad-status-update.jpg" /></p>
<div>Slimme hackers hebben een bestand ontdekt in de Facebook client voor de iPhone, dat een Facebook app voor de iPad onthult.</div>
<p>&nbsp;</p>
<div>Er is lang gespeculeerd wanneer Facbook met een originele iPad app zou komen. Als verklaring voor het ontbreken werd gezegd dat de iPad geen mobiel apparaat was, en dat Facebook prima te gebruiken was in de Safari webbrowser.</div>
<p>&nbsp;</p>
<div>Dat heeft geleid tot een <a href="http://www.ipadclub.nl/23928/facebook-en-ipad-11-apps-om-je-honger-naar-facebook-te-stillen/">golf van iPad apps</a> door derden ontwikkeld. We zullen zien hoe deze zich verder ontwikkelen na de lancering van de officiële app.</div>
<p>&nbsp;</p>
<div>Zie ook: <a href="http://mashable.com/2011/07/25/facebook-ipad-app-2/#21465Side-Panel">Een uitgebreide preview op Mashable.</a></div>
</div>
</div>
]]></content:encoded>
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		<title>Supersnel een nieuwe map in Windows 7</title>
		<link>http://www.pellinor.nl/maak-supersnel-een-nieuwe-map-in-windows-7-met-ctrlshiftn-tips-en-trucs/</link>
		<comments>http://www.pellinor.nl/maak-supersnel-een-nieuwe-map-in-windows-7-met-ctrlshiftn-tips-en-trucs/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 15:13:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tips en trucs]]></category>
		<category><![CDATA[windows7]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=412</guid>
		<description><![CDATA[Er zijn in Windows aan aantal manieren om een nieuwe map aan te maken: rechts-klikken, ga naar &#8220;Nieuw&#8221;, dan &#8220;Nieuwe map&#8221;, of je kunt op &#8220;Nieuwe map&#8221; klikken in de taakbalk in Windows Explorer. De snelst manier is echter simpelweg de toetsen Ctrl+Shift+N tegelijkertijd in te drukken. Dit is een nieuwe shortcut in Windows 7. Voor [...]]]></description>
			<content:encoded><![CDATA[<div class="posterous_autopost">
<p><img title="windows-new-folder-ctrl-shift-n.jpg" src="http://fastcache.gawkerassets.com/assets/images/17/2011/07/windows-new-folder-ctrl-shift-n.jpg" alt="windows-new-folder-ctrl-shift-n.jpg" /></p>
<p>Er zijn in Windows aan aantal manieren om een nieuwe map aan te maken: rechts-klikken, ga naar &#8220;Nieuw&#8221;, dan &#8220;Nieuwe map&#8221;, of je kunt op &#8220;Nieuwe map&#8221; klikken in de taakbalk in Windows Explorer. De snelst manier is echter simpelweg de toetsen <strong>Ctrl+Shift+N</strong> tegelijkertijd in te drukken. Dit is een nieuwe shortcut in Windows 7.</p>
<p>Voor Mac gebruikers: <strong>Command+Shift+N</strong></p>
<p>Als je deze shortcut gebruikt in Google Chrome, opent een nieuw incognito venster.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
</div>
]]></content:encoded>
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		<title>The guide to Google+</title>
		<link>http://www.pellinor.nl/the-complete-guide-to-google/</link>
		<comments>http://www.pellinor.nl/the-complete-guide-to-google/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 09:56:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Tips en trucs]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=406</guid>
		<description><![CDATA[Google+: It’s the hot social network on the block. In just three weeks, Google’s competitor to Facebook and Twitter has amassed more than10 million users, and its users are sharing more than 1 billion pieces of content daily. It’s become a hotbed for early adopters, tech luminaries, marketers and businesses around the world. Google+ isn’t the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mashable.com/follow/topics/google-plus">Google+</a>: It’s the hot social network on the block. In just three weeks, Google’s competitor to Facebook and Twitter has amassed more than<a href="http://mashable.com/2011/07/12/google-10-million/">10 million users</a>, and its users are sharing <a href="http://mashable.com/2011/07/14/larry-page-google-plus/">more than 1 billion pieces of content daily</a>. It’s become a hotbed for early adopters, tech luminaries, marketers and businesses around the world.</p>
<p>Google+ isn’t the easiest thing to understand, though. It has a lot of features that can confuse beginners. Even advanced users can miss a lot of the little gems and nuances that define Google+.</p>
<p>That’s why we decided to dig into every aspect of Google+, from Hangouts to Circles, from Google+ for businesses to what’s next for Google’s social network. The result is an extensive guide on all of Google+’s key features, as well as an introduction to the service and the important things you need to know about it. We’ve included commentary, videos, photos and more in our in-depth guide. In addition, we will update this guide regularly with the newest information on Google’s Facebook competitor.</p>
<p>So, without further ado, here is <em>Mashable</em>‘s complete guide to Google+:</p>
<hr />
<h2>What Is Google+?</h2>
<hr />
<p>Google+ is the search giant’s latest attempt to create a social network that rivals Facebook. Google <a href="http://mashable.com/2011/06/28/google-plus/">launched Google+</a> on June 28, 2011 with a private beta. The project was led by <a href="https://plus.google.com/107117483540235115863" target="_blank">Vic Gundotra</a>, Google’s SVP of social.</p>
<p>The social network is a collection of different social products. These features include Stream (a newsfeed), Sparks (a recommendation engine), Hangouts (a video chat service), Huddle (a group texting service), Circles (a friend management service) and Photos. We explain all of these features later in this guide. More features such as Games and Questions are expected to launch in the near future.</p>
<p>Google chose the name Google+ because it wants Google+ to be “an extension of Google itself,” Gundotra explained to <em>Mashable</em> days before the launch. It’s designed to be an improvement to all of Google, which is why the company also decided to change the iconic Google navigation bar to include a link to a user’s Google+ profile, as well as a new icon that displays how many notifications a user has received, much like how Facebook handles notifications.</p>
<p>This isn’t Google’s first shot at dominating the social space. It has <a href="http://mashable.com/2010/07/09/google-social-media-attempts/">a long history</a> in social media, including Orkut and its biggest success in social, <a href="http://mashable.com/category/youtube">YouTube</a>. However, it’s had <a href="http://mashable.com/2010/12/28/tech-win-flop-surprise-2010/">two very big flops</a> in social: <a href="http://mashable.com/2010/08/04/rip-google-wave/">Google Wave</a>and <a href="http://mashable.com/2010/02/09/google-buzz/">Google Buzz</a>.</p>
<hr />
<h2>Screenshots: What Google+ Looks Like</h2>
<hr />
<p>This gallery will provide you with a quick overview of what Google+ looks like. Keep reading this guide to learn more about how to use all of Google+’s features.</p>
<div id="gallery_box1675" data-gallerytype="photo" data-galleryid="1675" data-postid="678765">
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/">View As One Page »</a></p>
<div>
<div>
<div>Image 1 of 10</div>
<div>Google+ Logo</div>
</div>
<div id="image_wrap_1675"><img src="http://9.mshcdn.com/wp-content/gallery/introducing-google/google-plus-logo-640.jpg" alt="" /></div>
<div>This is the Google+ logo.</div>
<div>
<div>
<div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18171Google-Logo"><img title="Google+ Logo" src="http://6.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_google-plus-logo-640.jpg" alt="http://9.mshcdn.com/wp-content/gallery/introducing-google/google-plus-logo-640.jpg" width="141" height="93" data-pid="18171" data-ytid="18171Google-Logo" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18169Google-Icons"><img title="Google+ Icons" src="http://9.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_google-plus-icons-640.jpg" alt="http://7.mshcdn.com/wp-content/gallery/introducing-google/google-plus-icons-640.jpg" width="141" height="93" data-pid="18169" data-ytid="18169Google-Icons" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18161New-Google-Navigation-Bar"><img title="New Google+ Navigation Bar" src="http://6.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_sandbar_one.png" alt="http://9.mshcdn.com/wp-content/gallery/introducing-google/sandbar_one.png" width="141" height="93" data-pid="18161" data-ytid="18161New-Google-Navigation-Bar" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18159Google-Stream"><img title="Google+ Stream" src="http://7.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_gplus_stream.png" alt="http://8.mshcdn.com/wp-content/gallery/introducing-google/gplus_stream.png" width="141" height="93" data-pid="18159" data-ytid="18159Google-Stream" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18163Google-Circles"><img title="Google+ Circles" src="http://5.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_gplus_circles.png" alt="http://4.mshcdn.com/wp-content/gallery/introducing-google/gplus_circles.png" width="141" height="93" data-pid="18163" data-ytid="18163Google-Circles" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18165Google-Circles-Editor"><img title="Google+ Circles Editor" src="http://5.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_gplus_circleeditor.png" alt="http://9.mshcdn.com/wp-content/gallery/introducing-google/gplus_circleeditor.png" width="124" height="93" data-pid="18165" data-ytid="18165Google-Circles-Editor" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#18167Google-Sparks"><img title="Google+ Sparks" src="http://6.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_gplus_sparks.png" alt="http://9.mshcdn.com/wp-content/gallery/introducing-google/gplus_sparks.png" width="130" height="93" data-pid="18167" data-ytid="18167Google-Sparks" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20543Google-Hangouts"><img title="Google+ Hangouts" src="http://7.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_plus-guide-14.png" alt="http://4.mshcdn.com/wp-content/gallery/introducing-google/plus-guide-14.png" width="113" height="93" data-pid="20543" data-ytid="20543Google-Hangouts" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20545Google-Photos"><img title="Google+ Photos" src="http://4.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_plus-guide-19.png" alt="http://5.mshcdn.com/wp-content/gallery/introducing-google/plus-guide-19.png" width="127" height="93" data-pid="20545" data-ytid="20545Google-Photos" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20547Google-Profile"><img title="Google+ Profile" src="http://7.mshcdn.com/wp-content/gallery/introducing-google/thumbs/thumbs_plus-guide-17.png" alt="http://6.mshcdn.com/wp-content/gallery/introducing-google/plus-guide-17.png" width="125" height="93" data-pid="20547" data-ytid="20547Google-Profile" /></a></div>
</div>
</div>
</div>
</div>
</div>
</div>
<hr />
<h2>Why Should Someone Use Google+?</h2>
<hr />
<p>Great, Google made a social network. Now you’re probably asking yourself: Why the heck should I use Google+?</p>
<p>We aren’t here to pitch Google+. Instead, <a href="https://plus.google.com/101849747879612982297/posts/Nott5LCiDKr" target="_blank">we asked our Google+ followers</a> a simple question: <strong>Why should someone use Google+?</strong></p>
<p>The response was overwhelming. We got more than 500 responses on the <em>Mashable</em> News account and <a href="https://plus.google.com/117691391504351341685/posts" target="_blank">my Google+ account</a>. Since we can’t post everybody’s responses, we’ve chosen six we believe encompass why so many people are excited by Google’s new social initiative:</p>
<blockquote><p>“Google+ is a much cleaner way to selectively share data with others. As Google integrates more of their other cloud products, like Documents, Calendar, and Reader, you’re going to see it become one of the primary means of absorbing the data streaming from the Internet and sharing it with others.” ~ <a href="https://plus.google.com/109688307111271329945" target="_blank">Jason Poggioli</a></p>
<p>“It’s the combination of being able to share based on (hopefully!) mutual interests with the ability to get exposure to interesting people and ideas. The relationship doesn’t really have to be two way, but it doesn’t all have to be public.” ~ <a href="https://plus.google.com/111688710840393224386" target="_blank">Holly Henry</a></p>
<p>“For some reason, the level of engagement is higher. Commenting and resharing seems to happen at a higher rate here (so far.)” ~ <a href="https://plus.google.com/100967353076892687633" target="_blank">Bill Shander</a></p>
<p>“I’ve had a Facebook account since 2003. It’s time for something more grown up that gives me more control and has a more organic user experience.” ~ <a href="https://plus.google.com/116413323316530767376" target="_blank">Sean Cooper</a></p>
<p>“The clean user interface of Google+, combined with the lack of distracting elements, or so-called features (such as all of the add-on games and apps on FB that clutter up your stream), that I never use, attract me to Google+. This, combined with the Circles feature, choosing who you share with, are the primary draws.” ~ <a href="https://plus.google.com/115534026950561786876" target="_blank">Scott Davis</a></p>
<p>“If Facebook and Twitter had a baby, they’d call it Google+.” ~ <a href="https://plus.google.com/111781659610540933304" target="_blank">Olaf Wempe</a></p></blockquote>
<hr />
<h2>Getting Started</h2>
<hr />
<p>&nbsp;</p>
<p><center><img src="http://7.mshcdn.com/wp-content/uploads/2011/07/plus-guide-1.png" alt="" /></center>&nbsp;</p>
<p>&nbsp;</p>
<p>At the moment, you need to be sent an invite by a friend to join Google+. While this restriction will eventually be lifted, it’s best if you ask a friend to send an invite to your Gmail account. You must use a Gmail account to sign up for Google+. Google Apps accounts are currently not supported, though the search giant plans to add support for Google Apps email accounts in the near future.</p>
<p>Once you accept your invite, you are taken to a page where you are asked to create your public Google Profile. Fill in information like your name and your birthday, and you are taken to Google+. If you have already filled out a Google+ Profile in the past, you skip this step and are taken to Google+.</p>
<p>While we go through every single one of Google+’s features step-by-step in this guide, it’s always smart to know the basic commands and syntax of Google+. To that end, we have included a <a href="http://mashable.com/2011/07/12/the-google-cheat-sheet-pic/">Google+ cheat sheet</a> that explains how to mention friends in your posts (like you can already do on Facebook or Twitter), how to bold your text and more.</p>
<p>&nbsp;</p>
<p><center><img title="google plus cheat sheet" src="http://9.mshcdn.com/wp-content/uploads/2011/07/google-plus-cheat-sheet1.jpg" alt="" width="600" height="590" /></center>&nbsp;</p>
<p>&nbsp;</p>
<hr />
<h2>A Video Explanation of Google+</h2>
<hr />
<p>The following videos, produced by Google, provide a quick introduction to Google+. Check these videos out, then keep reading our guide to learn more about each of Google+’s key features.</p>
<div id="gallery_box1687" data-gallerytype="video" data-galleryid="1687" data-postid="678765">
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/">View As One Page »</a></p>
<div>
<div>
<div>Video 1 of 11</div>
<div>The Google+ project: A quick look</div>
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<div id="image_wrap_1687"><object id="ytmplayer934081" width="642" height="408" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/xwnJ5Bl4kLI&amp;enablejsapi=1&amp;loop=0&amp;rel=0&amp;playerapiid=ytmplayer934081&amp;autoplay=0" /><embed id="ytmplayer934081" width="642" height="408" type="application/x-shockwave-flash" src="http://www.youtube.com/v/xwnJ5Bl4kLI&amp;enablejsapi=1&amp;loop=0&amp;rel=0&amp;playerapiid=ytmplayer934081&amp;autoplay=0" /></object></div>
<div>Google provides an overview of the entire Google+ project.</div>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#xwnJ5Bl4kLI"><img title="The Google+ project: A quick look" src="http://4.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_xwnJ5Bl4kLI.jpg" alt="http://9.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/xwnJ5Bl4kLI.jpg" width="124" height="93" data-pid="18311" data-ytid="xwnJ5Bl4kLI" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#ocPeAdpe_A8"><img title="The Google+ project: Explore Circles" src="http://5.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_ocPeAdpe_A8.jpg" alt="http://6.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/ocPeAdpe_A8.jpg" width="124" height="93" data-pid="18319" data-ytid="ocPeAdpe_A8" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#vnv1Mbj1jKw"><img title="The Google+ project: Explore Settings" src="http://9.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_vnv1Mbj1jKw.jpg" alt="http://4.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/vnv1Mbj1jKw.jpg" width="124" height="93" data-pid="18315" data-ytid="vnv1Mbj1jKw" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#N8gvHaX1cwY"><img title="The Google+ project: Explore Mobile" src="http://7.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_N8gvHaX1cwY.jpg" alt="http://6.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/N8gvHaX1cwY.jpg" width="124" height="93" data-pid="18321" data-ytid="N8gvHaX1cwY" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#QN38vHZjWXw"><img title="The Google+ project: Explore Hangouts" src="http://6.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_QN38vHZjWXw.jpg" alt="http://5.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/QN38vHZjWXw.jpg" width="124" height="93" data-pid="18323" data-ytid="QN38vHZjWXw" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#0DoAl4JXhQo"><img title="The Google+ project: Explore Sparks" src="http://9.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_0DoAl4JXhQo.jpg" alt="http://8.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/0DoAl4JXhQo.jpg" width="124" height="93" data-pid="18317" data-ytid="0DoAl4JXhQo" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#BeMZP-oyOII"><img title="The Google+ project: Circles" src="http://7.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_BeMZP-oyOII.jpg" alt="http://8.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/BeMZP-oyOII.jpg" width="124" height="93" data-pid="18303" data-ytid="BeMZP-oyOII" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#Tku1vJeuzH4"><img title="The Google+ project: Hangouts" src="http://4.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_Tku1vJeuzH4.jpg" alt="http://7.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/Tku1vJeuzH4.jpg" width="124" height="93" data-pid="18305" data-ytid="Tku1vJeuzH4" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#iA22daAstNg"><img title="The Google+ project: Huddle" src="http://7.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_iA22daAstNg.jpg" alt="http://4.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/iA22daAstNg.jpg" width="124" height="93" data-pid="18307" data-ytid="iA22daAstNg" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#6y_xKVSRAy8"><img title="The Google+ project: Instant Upload" src="http://4.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_6y_xKVSRAy8.jpg" alt="http://5.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/6y_xKVSRAy8.jpg" width="124" height="93" data-pid="18309" data-ytid="6y_xKVSRAy8" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#MRkAdTflltc"><img title="The Google+ project: Sparks" src="http://9.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/thumbs/thumbs_MRkAdTflltc.jpg" alt="http://6.mshcdn.com/wp-content/gallery/google-a-video-walkthrough/MRkAdTflltc.jpg" width="124" height="93" data-pid="18313" data-ytid="MRkAdTflltc" /></a></div>
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<h2>Profile</h2>
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<p>Once you have your Google+ account set up, the first thing you should do is fill in your user profile. If you’ve already created a Google Profile before, that data will automatically be imported to your Google+ Profile — in fact, your Google+ Profile replaces it.</p>
<p>When you first join Google+, it will ask you to enter a few key details, such as your tagline (a brief description of yourself), your employment and your education. It will also ask you to choose a profile photo. Once you set these details, you will have the opportunity to populate your profile with a myriad of other profile details. These include “Introduction,” “Bragging rights,” “Occupation,” “Places lived,” “Relationship,” “Looking for,” “Other names,” “Nickname” and “Search visibility.” On the right-hand side, you have the opportunity to add links that relate to yourself. Most users add a personal website or blog, as well as their Twitter, Facebook and LinkedIn accounts.</p>
<p>While you’re on your profile page, you also have the opportunity to change some of your privacy settings. You can allow people to email you from a link on your profile, and you can set this to be public, private or somewhere between using Google+ Circles (explained below).</p>
<p>Your profile also displays who is in your circles, and who has added you to their circles. You can change the privacy settings on the left-hand side of your profile to make this data public or private.</p>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/">View As One Page »</a></p>
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<div>Google+ Profiles</div>
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<div id="image_wrap_1881"><img src="http://6.mshcdn.com/wp-content/gallery/google-profiles/plus-guide-2.png" alt="" /></div>
<div>Once you arrive at this screen, click on the &#8220;Complete your profile&#8221; button at the bottom fo the page.</div>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20517Google-Profiles"><img title="Google+ Profiles" src="http://6.mshcdn.com/wp-content/gallery/google-profiles/thumbs/thumbs_plus-guide-2.png" alt="http://6.mshcdn.com/wp-content/gallery/google-profiles/plus-guide-2.png" width="122" height="93" data-pid="20517" data-ytid="20517Google-Profiles" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20519Filling-in-Your-Google-Profile"><img title="Filling in Your Google+ Profile" src="http://4.mshcdn.com/wp-content/gallery/google-profiles/thumbs/thumbs_plus-guide-3.png" alt="http://6.mshcdn.com/wp-content/gallery/google-profiles/plus-guide-3.png" width="116" height="93" data-pid="20519" data-ytid="20519Filling-in-Your-Google-Profile" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20521Google-Profile-Options"><img title="Google+ Profile Options" src="http://8.mshcdn.com/wp-content/gallery/google-profiles/thumbs/thumbs_plus-guide-4.png" alt="http://4.mshcdn.com/wp-content/gallery/google-profiles/plus-guide-4.png" width="141" height="93" data-pid="20521" data-ytid="20521Google-Profile-Options" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20523A-Completed-Google-Profile"><img title="A Completed Google+ Profile" src="http://8.mshcdn.com/wp-content/gallery/google-profiles/thumbs/thumbs_plus-guide-17.png" alt="http://7.mshcdn.com/wp-content/gallery/google-profiles/plus-guide-17.png" width="125" height="93" data-pid="20523" data-ytid="20523A-Completed-Google-Profile" /></a></div>
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<h2>Circles</h2>
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<p>Understanding Circles is essential to mastering Google+. The search giant has opted not to let you simply “friend” your friends, like you do on Facebook, or “follow” different people as you would on Twitter. Instead, Google+ gives you more control over who sees your content.</p>
<p>Circles allows users to drag-and-drop their friends into different friend groups, which categorizes them. This allows you to put your mom in your “Family” circle, your boss in your “Business” circle and your best friend from college in your “Friends” circle. You can create as many circles as you’d like, though making too many becomes cumbersome and diminishes the usefulness of Circles.</p>
<p>To add friends to a circle, all you have to do is drag-and-drop them into the appropriate circle. You can add friends into as many circles as you want. You can also select multiple friends and drag them into a circle. It initially suggests friends based on who’s in your Google Contacts, but it also lets you find friends by importing your address book from Yahoo!, Hotmail or your desktop. Removing friends from a circle is simple as well: just drag-and-drop from in the circle to outside the circle.</p>
<p>Clicking on a circle gives you more granular control over adding and removing people. You can also rename your circle, write a short description about it, view the stream for your circle, open your circle in a tab and delete your circle.</p>
<p>So why should you create circles in the first place? The answer is simple: You want to share different things with different friends. You may want to share a risqué photo with your close friends, but share a link about your company’s newest hire with just your business network. Google+ Circles gives you the ability to have this kind of control over both what you share and what content pops up in your stream.</p>
<div id="gallery_box1883" data-gallerytype="photo" data-galleryid="1883" data-postid="678765">
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/">View As One Page »</a></p>
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<div>Google+ Circles</div>
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<div id="image_wrap_1883"><img src="http://7.mshcdn.com/wp-content/gallery/google-circles/plus-guide-5.png" alt="" /></div>
<div>The Google+ Circles screen allows you to drag-and-drop your friends into different friend categories.</div>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20525Google-Circles"><img title="Google+ Circles" src="http://6.mshcdn.com/wp-content/gallery/google-circles/thumbs/thumbs_plus-guide-5.png" alt="http://7.mshcdn.com/wp-content/gallery/google-circles/plus-guide-5.png" width="141" height="93" data-pid="20525" data-ytid="20525Google-Circles" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20527DragandDrop-Friends"><img title="Drag-and-Drop Friends" src="http://8.mshcdn.com/wp-content/gallery/google-circles/thumbs/thumbs_plus-guide-6.png" alt="http://5.mshcdn.com/wp-content/gallery/google-circles/plus-guide-6.png" width="141" height="93" data-pid="20527" data-ytid="20527DragandDrop-Friends" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20529Google-Explains-Google-Circles"><img title="Google Explains Google+ Circles" src="http://4.mshcdn.com/wp-content/gallery/google-circles/thumbs/thumbs_plus-guide-7.png" alt="http://5.mshcdn.com/wp-content/gallery/google-circles/plus-guide-7.png" width="141" height="93" data-pid="20529" data-ytid="20529Google-Explains-Google-Circles" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20531Inside-a-Google-Circle"><img title="Inside a Google+ Circle" src="http://5.mshcdn.com/wp-content/gallery/google-circles/thumbs/thumbs_plus-guide-8.png" alt="http://8.mshcdn.com/wp-content/gallery/google-circles/plus-guide-8.png" width="141" height="93" data-pid="20531" data-ytid="20531Inside-a-Google-Circle" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20533Playing-with-Google-Circles"><img title="Playing with Google+ Circles" src="http://8.mshcdn.com/wp-content/gallery/google-circles/thumbs/thumbs_plus-guide-18.png" alt="http://7.mshcdn.com/wp-content/gallery/google-circles/plus-guide-18.png" width="141" height="93" data-pid="20533" data-ytid="20533Playing-with-Google-Circles" /></a></div>
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<h2>Stream &amp; Sharing Content</h2>
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<p>Facebook users will instantly get the hang of Google+ Stream — it’s just a newsfeed of the latest content shared by your circles. This content can be anything from a status update to a photo.</p>
<p>There are a few differences between the Google+ Stream and the Facebook News Feed. Posts by your friends move back to the top based on which post has the most recent comment, though eventually older posts are eventually buried in the stream. Instead of “liking” a post, you can “+1″ a post — this is part of Google’s push for the <a href="http://mashable.com/2011/03/30/everything-about-google-plus-1/">+1 Button</a>. You can also share posts with your circles or mute a post if it’s clogging up your stream.</p>
<p>Updating your status is a snap — all you need to do is type some content in the “Share” box at the top of your stream and choose who to share it with. You can share it with the public (all of your followers) or just share it with certain circles. In addition to text, you can share photos, videos, links and your location. Like Facebook, Google+ automatically detects the content of the links you share and allows you to choose a thumbnail from that link.</p>
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<p><center><img src="http://6.mshcdn.com/wp-content/uploads/2011/07/plus-guide-10.png" alt="" /></center>&nbsp;</p>
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<p>The left-hand navigation includes a Stream option where you can filter your Google+ Stream. If you want to see posts only from your business network, you just have to click on that circle under the stream. Under the Stream option is a link to Google+ Sparks, which we explain later in this guide. There’s also an option to activate Google Chat for your Google+ account.</p>
<p>The right-hand navigation includes a link to manage your circles and a Suggestions section, where Google suggests people to add to your circles, based on who is in your Google Contacts and who your friends are following. Google also lets you start a Google+ Hangout video chat from the right-hand menu (we explain this feature in another section). You can also invite your friends to join you on Google+ from the right-hand nav.</p>
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<h2>Sparks</h2>
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<p><center><img src="http://6.mshcdn.com/wp-content/uploads/2011/07/plus-guide-12.png" alt="" /></center>&nbsp;</p>
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<p>Stumped about what to share first on Google+? Want to find more stuff about your favorite animal or band? Google has you covered with Sparks, a content recommendation engine that finds the most relevant and interesting articles and videos on almost any subject you can imagine. The <a href="https://plus.google.com/sparks/interests/Android" target="_blank">Spark for Android</a>, for example, contains links and thumbnails from articles about recent Android news.</p>
<p>Google doesn’t publish how it determines which content is the most relevant, but we imagine it uses signals from search, Google News, Google+ and others to determine which content is the most relevant algorithmically.</p>
<p>Google provides a list of suggested topics, but you can type in almost any topic that suits your fancy. Some sparks have more content than others, though. You can also “pin” your favorite sparks to your left-hand navigation for easy access at any time. Sparks also lets you directly share the content you find with your circles.</p>
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<h2>Hangouts</h2>
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<p>In our opinion, Google+ Hangouts may be the social network’s <a href="http://mashable.com/2011/07/01/google-the-pros-cons/">killer feature</a>. It’s a novel twist on the traditional group video chat, and it’s definitely received a positive reaction from the Google+ community.</p>
<p>Here’s how it works: You click on the “Start a hangout” button on the right-hand menu of the Stream. Clicking it opens up a chat window where you can check your mic and choose who will be able to join the hangout (either by inviting individuals or sharing it with your circles). Once the hangout is live, your friends will see the hangout prompt in their stream. They can then join the hangout until a maximum of ten people have joined.</p>
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<p><center><img src="http://6.mshcdn.com/wp-content/uploads/2011/07/hangouts-640.png" alt="" width="640px" /></center>&nbsp;</p>
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<p>If you’ve never used Google Talk before, you will have to install a small piece of software before Hangouts works properly.</p>
<p>Google SVP of Social Vic Gundotra compares Hangouts to friends sitting on the porch vs. knocking on a neighbor’s door. Few people are willing to knock on a neighbor’s door just to start a conversation, but if you see friends sitting on a porch and you walk by, it’s almost rude not to drop in and say hi. Gundotra thinks one-on-one video chats are much like knocking on a neighbor’s door, while a Google+ Hangout is like friends sitting on a porch.</p>
<p>Once you’re in a hangout, you will notice a couple of things. First, you will notice that the video switches from person to person. This is based on who is talking into the microphone. You can hover over a person’s video feed and either report them for abuse or “mute” them. Muting someone will mute them for everybody in the hangout, at least until he or she unmutes his or her mic. Users can also mute their video if they wish.</p>
<p>Google+ Hangouts also comes with a group text chat feature (similar to Google Talk). Another cool feature of Hangouts is that users can jointly watch a YouTube video. Settings lets you adjust the mic, camera and other video settings.</p>
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<h2>Photos</h2>
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<p>Google+ comes with a fully-built photo albums product, powered by the technology behind Picasa (also owned by Google).</p>
<p>Clicking on the Photos tab on the top of your Google+ page will display recent photos uploaded by your friends, as well as how many comments each photo has received. Clicking on any of these photos brings up a photo slideshow with the most recent comments on the right-hand side and photos from your other friends on the bottom.</p>
<p>The slideshow is simple to navigate — click on a picture to bring it up, or click and drag your mouse from side to side to scroll through other pictures. In this slideshow view, you can also tag yourself or a friend in a photo, or check out photo details such as what type of camera was used to capture the photo.</p>
<p>Another section of Photos lets you check out photos in which you’ve been tagged. This is also the area where you can approve or reject photo tags. No photo will be tagged with your name until you approve it.</p>
<p>The most important feature of Photos, though, is the ability to upload photos and create albums. By clicking the giant “Upload New Photos” button at the top right, you can create a photo album by simply dragging and dropping photos into your browser. Once created, you can share that album with your circles, with individual friends or with the public. Albums remain private until you share them.</p>
<p>Once uploaded, you have the ability to edit your photos right from Google+. The browser-based editor includes simple features such as cross processing, auto contrast and black-and-white effects. You can also rotate the image or delete it entirely.</p>
<p>One more thing: Any photos you upload via the Stream will be added to an album called “Photos from posts,” available in the “Your albums” section of the Photos app.</p>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/">View As One Page »</a></p>
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<div>Google+ Photos</div>
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<div id="image_wrap_1885"><img src="http://7.mshcdn.com/wp-content/gallery/google-photos/plus-guide-15.png" alt="" /></div>
<div>This is the home screen for Google+ Photos. Notice the icon with the number indicating how many comments each photo has received.</div>
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<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20535Google-Photos"><img title="Google+ Photos" src="http://5.mshcdn.com/wp-content/gallery/google-photos/thumbs/thumbs_plus-guide-15.png" alt="http://7.mshcdn.com/wp-content/gallery/google-photos/plus-guide-15.png" width="134" height="93" data-pid="20535" data-ytid="20535Google-Photos" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20539An-Individual-Photo"><img title="An Individual Photo" src="http://8.mshcdn.com/wp-content/gallery/google-photos/thumbs/thumbs_plus-guide-19.png" alt="http://6.mshcdn.com/wp-content/gallery/google-photos/plus-guide-19.png" width="127" height="93" data-pid="20539" data-ytid="20539An-Individual-Photo" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20537Uploading-Photos-to-Google"><img title="Uploading Photos to Google+" src="http://9.mshcdn.com/wp-content/gallery/google-photos/thumbs/thumbs_plus-guide-16.png" alt="http://7.mshcdn.com/wp-content/gallery/google-photos/plus-guide-16.png" width="117" height="93" data-pid="20537" data-ytid="20537Uploading-Photos-to-Google" /></a></div>
<div><a href="http://mashable.com/2011/07/16/google-plus-guide/#20541Editing-Photos"><img title="Editing Photos" src="http://9.mshcdn.com/wp-content/gallery/google-photos/thumbs/thumbs_plus-guide-20.png" alt="http://5.mshcdn.com/wp-content/gallery/google-photos/plus-guide-20.png" width="141" height="93" data-pid="20541" data-ytid="20541Editing-Photos" /></a></div>
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<h2>Privacy</h2>
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<p>The last time Google treated privacy as a secondary feature, it got <a href="http://mashable.com/2010/09/03/google-buzz-lawsuit-settlement/">burned with a lawsuit</a>. This time around, Google isn’t playing games with Google+ and privacy.</p>
<p>In the Google+ settings page (available if you click on the gear icon on the top right of the black bar), you can change all of your privacy settings. From the “Account overview” tab, you can change your password, activate multiple account sign-in (an advanced feature for users with lots of Google accounts) and delete your profile and/or Google account.</p>
<p>The “Profile and privacy” tab is where you can really dig deep into your privacy settings. From here, you can edit the visibility of every part of your profile, manage your circles, change your network visibility, adjust your photo settings, or visit the Google Privacy Center. Google+ also has a feature where you can view your profile as your mom or your friend would see it. This is a useful feature that lets you know for sure if the content you want private is indeed private.</p>
<p>The settings page also has options for editing your email and mobile phone notifications, as well as options for changing the default language and connecting other social accounts to your Google+ profile. The latter feature is designed to improve Google Search more than your Google+ profile.</p>
<p>Finally, Google is walking the walk when it comes to data liberation. As Google data liberation lead Brian Fitzpatrick explained to <em>Mashable</em>, the company believes that if it’s to be trusted with more of your social data, it needs to provide users an option for taking that data out hassle-free. That’s why you can download your Google+ data, including stream posts, profile data and photos. The export feature is powered by <a href="http://mashable.com/2011/06/29/google-takeout/">Google Takeout</a>.</p>
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<h2>Mobile</h2>
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<p><center><img src="http://4.mshcdn.com/wp-content/uploads/2011/07/google-plus-android.jpg" alt="" /></center>&nbsp;</p>
<p>&nbsp;</p>
<p>Google owns one of the world’s most popular mobile operating systems (Android), so it’s no surprise that Google+ prominently features its mobile apps. As of July 16, Google+ only has an Android app, although it has a mobile web version and the iOS app is <a href="http://mashable.com/2011/07/04/google-plus-ios/">awaiting Apple App Store approval</a>. The iOS app is almost identical to the Android app.</p>
<p>The Google+ mobile apps are relatively straightforward. It comes with five different icons and a notifications bar. The mobile app allows you to access your stream, take and upload photos, view and update your profile and manage your circles.</p>
<p>Two features stand out about the Google+ mobile apps. The first is a feature called “Huddle,” which is essentially a group texting feature not unlike <a href="http://mashable.com/follow/topics/groupme">GroupMe</a> or Beluga. It allows you to put a group of your friends together so you can send and receive group texts.</p>
<p>The second unique feature of Google+’s mobile apps is something called “Instant Upload.” The Instant Upload feature automatically takes the pictures you take and syncs them with your desktop. This makes it dead-simple for you to share photos you upload when you get home. These photos are uploaded into a private album you can manage and share at your convenience.</p>
<p>As mentioned before, Google+ also has a mobile interface that allows you to post updates, check what your circles are posting, comment and +1 your friends’ posts, and update your location. We expect Google to add more to Google+’s mobile apps as it improves the service.</p>
<hr />
<h2>Google+ For Businesses</h2>
<hr />
<p>&nbsp;</p>
<p><center><iframe src="http://www.youtube.com/embed/at_azOmh69A?wmode=opaque" frameborder="0" width="640" height="390"></iframe></center>&nbsp;</p>
<p>&nbsp;</p>
<p>Google+ already has a lot of users, so it makes sense that businesses would want to get in on some of the action. Several businesses are already on Google+, including <em><a href="https://plus.google.com/101849747879612982297" target="_blank">Mashable</a></em>, <a href="https://plus.google.com/114277687548103339609/posts" target="_blank">Ford</a>, <a href="https://plus.google.com/117480638145249659856/posts" target="_blank">CBS News</a> and others.</p>
<p>But hold on! Before you start making your company’s Google+ account, there are a few things you should know. The most important thing is this: <a href="http://mashable.com/2011/07/06/google-plus-businesses/">Google doesn’t want businesses creating Google+ profiles yet</a>. The search giant announced on July 6 that it would be creating a platform for businesses, but that it would take some time to build.</p>
<p>The result is that the future of businesses and brands on Google+ has yet to be determined. Google could choose to delete all business entities, or it may transfer the followers of existing businesses to brand new business accounts. The search giant is <a href="http://mashable.com/2011/07/14/google-accelerates-google-plus-for-businesses/">accelerating the development</a> of Google+ for businesses and will begin beta testing in the next few weeks.</p>
<p>We will update this guide as we learn more about Google+ for businesses.</p>
<hr />
<h2>What’s Next for Google+?</h2>
<hr />
<p>Google refers to Google+ as a project because it believes it’s far from finished. The product is only a few weeks old and it has a lot of bugs that still need to be fixed.</p>
<p>We do expect two Google+ features to launch in the near future, though. The first one is a Questions feature that will let users poll their friends, much like Quora or Facebook Questions.</p>
<p>The second and more interesting product is <a href="http://mashable.com/2011/06/30/google-plus-games/">Google+ Games</a>, a product rumored to be in development ever since <a href="http://mashable.com/2010/07/10/google-games-zynga/">Google invested $100+ million in Zynga</a>, the creators of <em>FarmVille</em> and other social games. Google+’s code has multiple references to Google+ Games, so we expect it’s only a matter of time until <em>Empires &amp; Allies</em>makes its Google debut.</p>
<p>Most of all, expect Google’s social network to evolve as it tries to meet user requests and sets its sights on Facebook, Twitter and the rest of the social media universe.</p>
<p>Source: <a title="Mashable: Google+: The Complete Guide" href="http://mashable.com/2011/07/16/google-plus-guide/" target="_blank">Mashable</a></p>
]]></content:encoded>
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		<title>Guide to Facebook Commerce</title>
		<link>http://www.pellinor.nl/guide-to-facebook-commerce/</link>
		<comments>http://www.pellinor.nl/guide-to-facebook-commerce/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 09:31:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spotlight]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=399</guid>
		<description><![CDATA[Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles. First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that <a href="http://mashable.com/category/facebook">Facebook</a> also offers unique and nuanced selling opportunities amidst difficult obstacles.</p>
<p>First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Compete <a href="http://www.blog.compete.com/2011/04/12/facebook-more-than-just-likes/" target="_blank">found</a> that large brands like Coca-Cola are getting about 11% of their unique visits through Facebook Pages.</p>
<p>Selling on or through Facebook now has a name: F-commerce. As with most aspects of social media, it does not yet live up to the potential that many foresee and it has no problem finding both strong advocates and cynical detractors. In this post, we’ll break down the ins and outs of this digital buzzword. Let us know what questions you have about F-commerce in the comments below.</p>
<hr />
<h2>Four Types of F-Commerce</h2>
<hr />
<p><strong>1. Facebook-Facilitated On-Site Selling:</strong></p>
<p>Brands can bring the Facebook experience to their websites, tapping users’ connections and interests to support the purchasing process. The simplest examples involve using <a href="http://developers.facebook.com/docs/plugins/" target="_blank">social plugins</a> — short code snippets that ping Facebook’s network for information about the user visiting the brand’s site. The <a href="http://mashable.com/follow/topics/like-button/">Like Button</a> is the most common plugin and is usually regarded as a content sharing device, but when it is used in conjunction with a product page it can provide peer support by displaying the names and profile images of people who have Liked the product — most appealing for brands is the fact that it also highlights any of the user’s Facebook friends who have Liked the product.</p>
<p>A more sophisticated approach uses <a href="http://mashable.com/2011/04/25/facebook-open-graph-2/">Facebook’s Open Graph API</a> to retrieve the Likes and interests of the user, as well as those of his or her friends. There is a permission screen involved and every friend’s privacy settings are individually respected.</p>
<p>&nbsp;</p>
<p><img title="Amazon" src="http://4.mshcdn.com/wp-content/uploads/2011/07/Amazon.jpg" alt="" width="640" height="478" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>For the past few months Amazon.com has been offering a “Tap into Your Friends” option (still labeled Beta). After the permission screen, the user is taken to an Amazon page showing the upcoming birthdays of Facebook Friends and their Amazon Wish List if they have one. Amazon uses a user’s friends’ profile data, which often includes favorite books and music, to make gift suggestions.</p>
<p><strong>2. Facebook-Initiated Selling:</strong></p>
<p>Business accounts can set up a storefront for free on their Facebook Pages, and many thousands have already done so. The vast majority start the shopping process at Facebook.com but then jump to their own ecommerce pages at some point. <a href="http://www.facebook.com/ladygaga?sk=app_151391696616" target="_blank">Lady Gaga’s Facebook store</a> is an example of a store that takes users on a rather abrupt transition. Users can browse products on her Facebook Page, but any click takes them to the product page at bravadousa.com, a licensed merchandise marketer and fulfillment service. The Facebook branding is gone, and the look and feel changes completely. A new window opens which would make any Facebook multitasking (e.g., chat) cumbersome. Apparently, a Page with over 30 million Likes can get away with this — Justin Bieber has the exact same arrangement.</p>
<p>&nbsp;</p>
<p><img title="Best Buy" src="http://5.mshcdn.com/wp-content/uploads/2011/07/Best-Buy.jpg" alt="" width="583" height="466" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Best Buy keeps shoppers in the Facebook environment a bit longer and takes advantage of the social features while they are there. <a href="http://www.facebook.com/bestbuy?sk=app_110144381181" target="_blank">Its store app</a> isn’t labeled “Shop,” it is “Shop + Share.” Users can search or browse for products, and when they find something that interests them, they have two options: “Ask Friends” or “Shop Now.” “Ask Friends” leads to a Wall post asking about the product. Interestingly, Best Buy currently makes “Ask Friends” much more noticeable than “Shop Now,” which takes the user to the product page at BestBuy.com for the shopping cart and checkout process.</p>
<p><strong>3. Complete Selling through Facebook:</strong></p>
<p><a href="http://www.facebook.com/1800flowers?sk=app_144233745611442" target="_blank">1-800-Flowers</a> has pioneered a selling process that never takes the user away from Facebook.com. Shoppers can select products, options, see delivery dates and even include a personal message without interrupting their Facebook experience. 1-800-Flowers does not take full advantage of the social environment, though, as it doesn’t provide an easy way to ask a relative what Mom’s favorite flowers are or what her zip code is, for example.</p>
<p>&nbsp;</p>
<p><img title="Delta" src="http://8.mshcdn.com/wp-content/uploads/2011/07/Delta.jpg" alt="" width="640" height="426" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Delta Airlines has built a complete ticketing system into <a href="http://www.facebook.com/delta?sk=app_119581404755652" target="_blank">its Facebook Page</a>, and while it allows the user to promote Delta by posting a general message on his or her Wall, it doesn’t do much to help the user share details with Friends involved in the trip, something that a <a href="http://developers.facebook.com/docs/reference/plugins/send/" target="_blank">Send Button</a> could do nicely.</p>
<p><strong>4. iFrames vs. Facebook Apps:</strong></p>
<p>There are two ways of displaying F-commerce Pages on Facebook.com, each with its pluses and minuses. In February 2011, Facebook adopted iFrames as the method that businesses use to supply custom content to their Pages. In the simplest terms, iFrames allow a business to create and host its own content and to display it in the 520-pixel middle column of a Facebook Page.</p>
<p>&nbsp;</p>
<p><img title="Lady Gaga Facebook Store" src="http://9.mshcdn.com/wp-content/uploads/2011/07/Lady-Gaga-Facebook-Store.jpg" alt="" width="640" height="445" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Lady Gaga, Justin Bieber and even Best Buy, present their F-commerce pages through an iFrame. The advantage is simplicity, since businesses can create and maintain the content on their own terms — iFrames tend to offer the most seamless experiences for consumers. 1-800-Flowers and Delta do their selling via Facebook apps. The primary advantage of going to an app is real estate. iFrame content is restricted to the 520 pixel-wide middle Page column, while an app can control the left most 760 pixels — a 46% increase in visible selling space. The disadvantage of apps is that they are more difficult to maintain and they may stress smaller budgets within businesses lacking Facebook development expertise.</p>
<hr />
<h2>F-Commerce Developers Emerge as a Resource</h2>
<hr />
<p>The list of software developers offering F-commerce products is growing. Many come from traditional ecommerce, offering Facebook as an extension for their clients. <a href="http://www.sortprice.com/facebook_store/" target="_blank">SortPrice</a>, for example, powers the <a href="http://www.facebook.com/dallasmavs?sk=app_135877139781188" target="_blank">Dallas Mavericks</a>‘s Facebook store, and <a href="http://www.usablenet.com/" target="_blank">Usablenet</a>, which powers <a href="http://www.facebook.com/jcp?sk=app_174296685928910" target="_blank">JCPenney</a>‘s Facebook store. Another popular application for adding Facebook to an existing ecommerce program is <a href="http://storefrontsocial.com/how-it-works" target="_blank">Storefront Social</a>, which <a href="http://www.facebook.com/Borders?sk=app_369666098814" target="_blank">Borders</a> uses.</p>
<p>A popular developer that seems to be emphasizing F-Commerce is <a href="http://www.8thbridge.com/" target="_blank">8thBridge</a>, responsible for <a href="http://www.facebook.com/1800flowers?sk=app_144233745611442" target="_blank">1-800-Flowers</a>, as well as <a href="http://www.facebook.com/delta?sk=app_119581404755652" target="_blank">Delta</a>. And the popular <a href="http://payvment.com/" target="_blank">Payvment</a> app allows clients to become part of a Facebook shopping mall with a connected shopping cart.</p>
<hr />
<h2>The Future of F-Commerce</h2>
<hr />
<p>There are many more questions than there are answers about the long term future of F-commerce, which is still in its infancy and barely survived its birth. In 2007, Facebook tried Project Beacon, which collected ecommerce activity on third party sites and announced a user’s purchases on his or her friends’ news feed. Facebook quickly withdrew from that privacy nightmare but its dismal reputation for freely dispersing user data still haunts F-commerce. Many Facebook users have become so accustomed to Facebook’s aggressive data sharing policies that they automatically assume the worst. A <a href="http://www.jwtintelligence.com/2011/07/data-point-f-commerce-faces-privacy-hurdle-generations/" target="_blank">recent study from JWT</a> found the percentage of people worried about Facebook privacy and security to be in the 75% range.</p>
<p>Experienced ecommerce managers also see problems with Facebook.com itself. “The user experience is less-than-optimal with slow page loads and smaller page size due to Facebook’s advertising and navigation. I don’t see why customers would bother shopping through Facebook when a faster and better experience is only a browser tab away,” notes <a href="http://twitter.com/roxyyo" target="_blank">Linda Bustos</a>, director of ecommerce research at <a href="http://www.elasticpath.com/" target="_blank">Elastic Path Software</a>. Facebook advertising is certainly an issue. No matter how you structure your F-commerce store, the user will still be served targeted Facebook ads during the buying process.</p>
<p>Many web marketers question the social nature of shopping itself, and there is considerable opinion that people visit Facebook to catch up with their Friends and not to be sold products. The good news on that front, from the JWT study, is that 48% of millennials (aged 20-33) would like to see the places where they shop give them the ability to buy directly on Facebook.</p>
<p>The best reason for businesses to take a deep breath before investing in a F-commerce is Facebook itself, which currently benefits from F-commerce primarily through the sale of ads promoting it. They’d obviously like a better cut and nobody is quite sure how they would do it. Facebook Credits could somehow be expanded to become the currency for F-commerce. Credits for gaming and virtual goods earn Facebook a 30% commission — F-commerce Credits would probably be in the 5% range.</p>
<p>There is no shortage of opinions regarding the future of selling on Facebook, but one overwhelming motivation — it is where the customers are, and they should be able to buy wherever and whenever they like.</p>
<p>&nbsp;</p>
<p>Source:<a href="http://mashable.com/2011/07/14/facebook-commerce-guide/"> Mashable</a></p>
<p>&nbsp;</p>
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		<title>Maak zelf een QR code</title>
		<link>http://www.pellinor.nl/maak-zelf-je-qr-code/</link>
		<comments>http://www.pellinor.nl/maak-zelf-je-qr-code/#comments</comments>
		<pubDate>Wed, 18 May 2011 11:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Tips en trucs]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=350</guid>
		<description><![CDATA[Maak zelf een QR code: Hoe het werkt: Vul de gewenste gegevens (bijvoorbeeld uw webstite) in. Klik op &#8220;generate&#8221; en uw QRcode verschijnt in beeld. Richt uw smartphone met een scanprogramma op de code en de informatie of weblink verschijnt in beeld Klik eventueel met uw rechtermuisknop op de code om hem op te slaan, zodat u deze [...]]]></description>
			<content:encoded><![CDATA[<table>
<tr>
<td>
<p style="padding-left: 30px;">Maak zelf een QR code:</p>
<p style="padding-left: 30px;">Hoe het werkt:</p>
<ul style="padding-left: 30px;">
<li>Vul de gewenste gegevens (bijvoorbeeld uw webstite) in.</li>
<li>Klik op &#8220;generate&#8221; en uw QRcode verschijnt in beeld.</li>
<li>Richt uw smartphone met een scanprogramma op de code en de informatie of weblink verschijnt in beeld</li>
<li>Klik eventueel met uw rechtermuisknop op de code om hem op te slaan, zodat u deze op uw eigen drukwerk of website op kan nemen.</li>
<li>Voor uitgebreidere toepassingen kunt u contact opnemen met <a href="mailto:info@pellinor.nl">info@pellinor.nl</a> of bel 0653 479 483</li>
</ul>
</td>
</tr>
</table>
<p style="padding-left: 30px;"><center><br />
<iframe src ="http://www.mobile-barcodes.com/widget/" width="280px" height="420px" marginheight="0" marginwidth="0" scrolling="no" frameborder="0"></iframe><br />
 </p>
<p></center></p>
]]></content:encoded>
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		<item>
		<title>Sendoid: verstuur bestanden tot 1GB</title>
		<link>http://www.pellinor.nl/sendoid-verstuur-bestanden-tot-1gb/</link>
		<comments>http://www.pellinor.nl/sendoid-verstuur-bestanden-tot-1gb/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 08:45:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Nieuws]]></category>
		<category><![CDATA[Tips en trucs]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=335</guid>
		<description><![CDATA[Deze maand is een nieuwe dienst van start gegaan: Sendoid. Hiermee verstuur je bestanden naar anderen in een formaat en met een snelheid die tot nu toe niet mogelijk was. Het principe is: maak, met behulp van de Sendoid app, een link naar een bestand op je computer, stuur die link naar degene met wie [...]]]></description>
			<content:encoded><![CDATA[<p>Deze maand is een nieuwe dienst van start gegaan: <a href="http://sendoid.com/" target="_blank">Sendoid</a>. Hiermee verstuur je bestanden naar anderen in een formaat en met een snelheid die tot nu toe niet mogelijk was.</p>
<p>Het principe is: maak, met behulp van de Sendoid app, een link naar een bestand op je computer, stuur die link naar degene met wie je dit bestand wilt delen, en klaar is Kees!</p>
<p>Voorwaarde is dat beide computers (afzender en ontvanger) aan staan en verbonden zijn met Internet. Omdat het verzenden zonder verdere tussenkomst van derden gaat, wordt de overdrachtstijd tot een minimum beperkt.</p>
<p><a href="http://sendoid.com/"></a><a title="Sendoid" href="http://sendoid.com/" target="_blank"><img class="alignnone size-medium wp-image-336" title="Sendoid - Instant  Private  P2P File Transfers" src="http://www.pellinor.nl/wp-content/uploads/2011/03/Sendoid-Instant-Private-P2P-File-Transfers-300x154.png" alt="" width="300" height="154" /></a></p>
]]></content:encoded>
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		<title>Google Apps voor kleine bedrijven</title>
		<link>http://www.pellinor.nl/google-apps-voor-kleine-bedrijven/</link>
		<comments>http://www.pellinor.nl/google-apps-voor-kleine-bedrijven/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 15:19:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cloud computing]]></category>

		<guid isPermaLink="false">http://www.pellinor.nl/?p=330</guid>
		<description><![CDATA[Google Apps biedt voor uw domein de kracht van een eersteklas e-mailsysteem tegen een betaalbaar, voorspelbaar tarief van slechts € 40 per gebruiker per jaar. Met Google Apps kunt u: aangepaste e-mail voor uw domein krijgen (dat wil zeggen naam@uwdomein.nl) met Gmail voor bedrijven. uw agenda&#8217;s online delen en beheren met Google Agenda. heel eenvoudig [...]]]></description>
			<content:encoded><![CDATA[<p>Google Apps biedt voor uw domein de kracht van een eersteklas e-mailsysteem tegen een betaalbaar, voorspelbaar tarief van slechts € 40 per gebruiker per jaar.</p>
<p>Met Google Apps kunt u:</p>
<ul>
<li>aangepaste e-mail voor uw domein krijgen (dat wil zeggen naam@uwdomein.nl) met <a href="http://www.google.com/apps/intl/nl/business/gmail.html">Gmail</a> voor bedrijven.</li>
<li>uw agenda&#8217;s online delen en beheren met <a href="http://www.google.com/apps/intl/nl/business/calendar.html">Google Agenda</a>.</li>
<li>heel eenvoudig websites voor teams maken met <a href="http://www.google.com/apps/intl/nl/business/sites.html">Google Sites</a>.</li>
<li>eenvoudig en overzichtelijk samenwerken aan documenten, presentaties en spreadsheets met <a href="http://www.google.com/apps/intl/nl/business/docs.html">Google Documenten</a>.</li>
</ul>
<p>Bekijk de demovideo:</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/M_TzCpYGpzw" frameborder="0" allowfullscreen></iframe></p>
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